overview
What is Árá - A fashion storytelling campaign that brings together multiple fashion brands. Celebrating modesty, culture, identity, and expression and designed to engage fashion loving audience through visuals, lifestyle, and community stories
vision
Our Vision is to amplify the voices and styles of fashion-forward, purpose driven brands. Highlighting how each piece tells a story - Bringing culture and design together and Creating long-term visibility for modest fashion.
Target Audience & Reach
Target Audience:- Young women (18–35), creators, professionals, modest fashion lovers - Southwest Nigeria & diaspora Platforms: Instagram, YouTube
Campaign Activities
- Photo + Video Campaign
- Brand Stories (Visual & Written)
- Mini-Docuseries/Interviews
- Collaborative Styling Shoots
- Digital Style Lookbook
- Live or Virtual Showcase/Pop-up
What We’re Looking For- Partnership Tiers: -
Main Sponsor: Headline branding + Co-ownership of content
- Style Partner: Fashion item features in campaign content
- Community Partner: Support for events, outreach, and logistics
- Media Partner:Exposure via newsletters, blogs, or local press
- Production partner: Support for set location, design and setup.
What You Get
- Branded exposure in campaign videos, posts, reels - Logo placement on digital and print assets - Tags, and collaborative storytelling - Inclusion in press releases and campaign promotion - Access to campaign assets for your own use - Exclusive interview for brand as it relates to the campaign.