CREATIVE DIRECTOR-TECHOFF

JUNE 2025- PRESENT

• Leading the vision for production
• scripting the direction for each episode
• Creating shotlist, moodboard and other needed document for production use
• Making tech concepts fun to watch in a way anyone could understand and enjoy.
• leading the production team and keeping everyone energized and focused on the same goal.
• Bridging the gap between the executives and the creatives to make sure the project moves forward without drama.
• Assisted hosts and contestants on how to feel comfortable on camera.
• Supervised the editing process to make sure the storytelling was tight, fast-paced, and emotional.

Creative Director | [ara]

december 2025- PRESENT

• Developing the overall look, feel, and story for the campaign to make sure the campaign stands out and feels cultural and modern.
• Acting as the final filter for every visual, ensuring the clothes and the models always looked exactly right for the target audience.
• Creating a clear, visual plan that the whole team could follow.
• Recruiting and leading the dream team, including photographers, stylists, hair/makeup artists, and set designers.
• Will direct the Energy on Set
• Act as the main point of contact for brand owners, making sure their goals were met while protecting the creative integrity of the project.

TECHNICAL-SKILLS

Photography

High End Retouching

Visual Strategy

Set Design

Graphic Design

Writing

Brand Management

SOFT-SKILLS

Creative Leadership

Team Building

Effective Communication

Talent Management

Storytelling

Time Management

Organization